Friday, November 7

Burger King Steps into India !!

From electronics to furniture its fine but now burger are having huge pre-order booking before opening store in India. Burger king India has to open its first store at Select City Walk Mall New Delhi. 

Burger King has received Pre-orders for 1,200 'Whopper' Burgers, even before the launch of its first store in India. The American Burger giant opens its doors in the country at noon, this Sunday, November 9 at New Delhi's Select City Walk Mall.

Burger King India in a tie-up with e-commerce major eBay was offering customers a chance to pre-order their chicken, mutton or vegetarian 'Whopper' burgers at a special promotional flat price of Rs. 128 (inclusive of taxes) between November 3-5.

Facebook page of Burger King Mention "Good news for all the whopper shoppers- We will have a separate Queue for everyone who booked the Whopper on eBay India! See you all there on the 9th!"

Buyers who ordered their burgers on eBay would receive a coupon at their door step via a courier, buyer has to present it at the store to get their burgers. It also offers a free 'Whopper' t-shirt along with their Burger. Such huge Burger buying tendency of online shoppers creates a new scene of future market dynamics. Although McDonald, Pizza Hut, Domino are also offering online offers via different campaigns. 

Would Burger King dominate market in India by using different E-retailers as E-bay? 
Like eBay, other E-sellers will also add a feather to buyer’s online shopping experience as ordering a burger with electronic equipment?