In India, discussion
on online-offline Battle came out after a million day type experimental
campaigns.
Technically, one million sale in
ten hour is like a spoon in a jug. But at last the process tends the
buyer-seller community to have some sweeter and bitter experience. In India,
online sale have some limitations of their reach. In metros and metros-connected
cities youth handle internet or Smart phone jump for online sales.
They sold out limited youth-related
items like Mobile, Laptops, Music console, Youth clothing & accessories. Is
it completes the whole Indian trade economy? Indian trade economy goes deep
from big goods depot to a shop in streets of mohalla/colony. Indian Corporate
has wide distribution network clicking several Depots, C/F agents,
Distributors, Whole sellers, Retailers, Ready to move shops.
In India people purchases not only
on the bases of loyalty but before that it came relations. If we move in a
street having 4 Shops, then buyer prefers to have goods from whom he has better relations. Distribution/supply
channel runs on 8/10 relations based channel partners.
Are we trying to overlap relations
by pampering buyers with Heavy discounts? For a Short time span its fine but
later it becomes a myth.
To have a long journey, you have to
work as buyer wants. Buyer buys on relations then you have to create your
relations with buyer.
Just like in India free government
schemes does not work out due to lack of relation between beneficiary and
authorities. If you create relations you got sold your products. India is a country where multi
level marketing companies got failed. So, whatever business you do basic thing
is customer relations. Relations depend on faith of buyer on online
stores.
That the point coming out; are we
considering on relation development or catching cat in net by putting milk in a
bowl. Lots of funds can be fetched out from outsiders, but are E-tailors on
right side of road?