Showing posts with label retail. Show all posts
Showing posts with label retail. Show all posts

Friday, December 5

Are online footwear shops signaling Snag in future?

Imagine! all footwear designs sync into your screen to choose between thousands of products listed by only few e-sellers. Does it cause an anxiety to have or not to have? 

But wait! Discounts play the role to stay at showcase windows on your electronic screen. 

Footwear shops are listing a hundred of products within several categories on giant online e-shops of India. Confusing status of online footwear buying process could lead to a snag into the online footwear business.

Footwear Industry has a bulky demand, but it is trending, as online retailers are having hush-hush market strategy, and to remain in Industry at the top is the priority rather facilitate buyer to have quality footwear products. 

Sellers have to be conscious about what the taste of Buyer has? You must list on the basis of quality and price competitiveness. Only Discount could not be the Mantra of becoming king of online footwear business.

Few of those multi-brand online shops are performing well, although they have a high range of footwear products but by keeping controlled brand options, they are fascinating buyer for buying footwears online.

It’s just like a game between a branded footwear showroom verses wheel shop with full of discounted footwears on mall road. Online Industry is in just launching phase. So e-sellers should avoid such strategy to remain in a game for a long run. Development of such environment could lead to snag.

Thursday, November 13

Is “Imitation jewellery” Hot product Online?

To attract eyeballs with the dazzling looks and designs “Jewellery” is Hot product Online!

Online shopping is emerging a process to have expensive &  pocket suited imitation jewellery.

It is simple and attractive to visit online web page full of products deals and accessories ranging from economical to high categories like earrings, necklaces, pendants, pendant sets, rings bracelets, anklets nose pins, chains, cufflinks and  hair accessories and so on. Several portals are flashing  imitated jewellery, are the major player in this field.

Vertically Industry has different arena as major jewel merchants are keeping themselves away from online  competition. It is becoming an open field for multi-product Electronic retailer.Several e-retail sites are selling with attractive pricing with various seasonal offers and at bumper Discounts.

Many startups to launch online imitated jewellery are fixing their banners. Funding and efficiency are basic hurdles in this business. People are rapidly shifting to imitated Jewellery as it is within their purchasing power.

A study extracts college students are main online Jewellery buyers. The imitation jewellery market, which is about Rs 10,000 crore in India presently, is expected to touch Rs 15,000 crore by 2015 because of  growing demand and popularity. Artificial jewellery provides a wide range of variety to choose from ranging in different segments of prices.

It’s fun to wear and is popular among all age groups of women. As the traditional gold and diamond jewellery  not lost its significance but still imitated jewellery is the choice of the hour. The trend of artificial jewellery shoots up not just because it is inexpensive but is having a huge variety of designs and colours as well.

You must take care of material used for making jewellery while buying it online. Price is your choice what you want spend on design's creativity.

Tuesday, November 4

Are E-Shops in line with Indian Social Demography !!

India is State where we can say there is diverse market demography in Rural and Urban economy. Majorly retail market movement depend on its culture traditions events in a rural economy. Whereas weekends, holidays and main festivals in urban.

With an edge observation, you will find Indian retail market pick up high during festive months and even a slump during a non-festive season especially in some rural economies which are strength of Indian economy. While in urban areas weekends gives thrust to shopping domains.

Huge crowd movement in the retail sector during a festive season tends retailer to increase the level of inventories for a short span of time to meet demand. Now question arises how this fluctuated demand can be managed by an Indian online retailer?

Is it productive for Indian electronic retailer to run the banner with Indian festive for a year.As inventory management, would Indian online retailers will go randomly with unproductive results or will plan for inventory mechanism based on Indian retail consumer needs and trends of buyer’s behavior.

No doubt, there is huge scope in Indian market, but we should keep in mind "core buyer" in rural India, which move in market streets mostly in case of festival or event like wedding during particular period of time. While in urban streets, buyer moves in weekends.