Aatike Redefining an Idea & Inspiring to Rethink Indian creative E-shops!

When you fuse passion and knowledge, it roots up social start-up to live a life with a spark. It brings sky down to a miracle. Mergers and Partnerships create stories for corporate, but bonds with small artisans make you satisfied with your job of creativity.

Redefining things may seem simple! But redefining an idea is not smoother. It demands strength of mind and attitude.

Aatike! A venture with a belief to achieve. An Idea! which is live on several on-line Shops.  An inspiration to Business geeks. Yes! it’s an India’s wooden toys E-shop Aatike of Bangalore.

AATIKE is a perfect learning concept, to have effective on-line business model for Indian demography. Aatike ruled out for multinational brands of wooden toys by having less than 1 percent of replacements for its object. Having generated occupation for artisans from Saharanpur, Etikoppaka, and Channapatna for wooden toys.  This show how Indian Cottage Industry could be geared up for online business.

Partnership strategy with big players Firstcry, Babyoye, Fabfurnish, Flipkart, Snapdeal, Naaptol, shopclues, Skoolshop, Indiamums, Mebelkart connects the hands of artisans to increase their skills, quality and creativity as the toys demand in online ecosystem increases their opportunities.

Aatike, not only betters the quality of life for the artisans but also provide natural & biodegradable, non-toxic wooden toys for kids. A handmade toy is the major sector of Indian cottage Industry. To upgrade this Industry, it’s a remarkable case study for Indian market analyzers. It defines how to link Indian Cottage Industry with online businesses to gear up Indian artisan prospects.

Although this business faces challenges like availability of non-toxic raw material, un-organized sector, and long duration for returns on capital.  These deterrents move against the flow of business.

In today’s online business ecosystem, the essence is to develop skilled entrepreneurs who can coordinate and drive Indian small business arena with Hi-tech business systems.

Aatike’s founder Sowmya Krishnamurthy, with a management past in telecommunication & experience of 15 years, mobilized the concept to drive an ethical business of handmade wooden toys, making it the simplest case for a skilled social entrepreneur.

Yes, it is a single block of on-line business mechanics which help to develop the whole on-line business ecosystem. Handling a team of five and working on economies is another great aspect of Krishnamurthy’s aptitude.  

Products for wooden toys like Road engine, Fire brigade, Jeep, Road roller, Train, Truck, Tanker, Bus, and Crane are listed with prices which suit all pockets. In several categories like Animals, activity, movements, traditional, wheels and rattles are loaded with dynamically designed wooden toys. Developing & managing over 95 Sku’s and keeping more products in the pipeline is a tremendous job. In a high competition with other plastic product in markets; aatike.com is selling impressively and generating trade.  

Aatike is setting up new symbol of progress of online trade by providing quality toys and is a inspiration for business startups. There is no hurdle that is high, only to move ahead, step by step by giving quality with passion for serving the society.                                                                     

                                                                                                                              Click for Aatike Store.

Hand Bags are glittering online Shops!!

Online shops are working on categories of women handbag excellently. Online product cabinets are shining with high-quality products with all brands. 

Women buy handbags by looking either for brand or price. Sometimes they love to buy online Crafted and Folk handbags without considering any other factor except for design N look of a handbag.

Leather handbags are always in demand, but they have a niche segment. Online handbags are blowing a hard as working or freaking women always need a bag! 
Online shops are targeting women choice and loading handbags in their shopping windows at large. 

Handbag category lists look pretty! 

If one who need low-price folk’s bags then online shops are the favourite place to buy. Thousands of handbags are catering all type of requirement of buyers. Giant e-shops are holding nearly thousands of handbag products with lots of options to fix online buyer on the basis of price, brand, material, color, store and much more which helps buyers for selection. On the higher side of price tags, handbags are available up to Rs.35, 000 on E-shops with cash on delivery facilities.

Toys are tough for online Sellers!

In India, toys are going tougher for online sellers, because of having thrust from competition. 

Fully loaded categories of kids toys with thousands of products listed online are giving expected boost to Industry demand and competition as well. Major e-sellers are competing not only in consumer sales but in product inventory management too. 

They are listing nearly 4K toy products in running inventory. It gives a better platform to buy, depending on demand for different category. The competition is enough to taste bitter for new entrants even they are big.

New online shops must do lots of  homework before burning hand in this (toys) category.

Soft toy is on buyer's top-list than learning & educational toys are second choice of online buyers. Similarly keeping this ahead; e-sellers are listing maximum products in these categories with tons of variants.

Satisfying such huge buyer line and managing internal dynamics is a giant task. Toys with remote control functionality are running as hot cake among age group of 7+years kids. Cars, trains & bikes are choices of 4-6 year kids.

Soft toys are not only popular among kids, but also among teenagers for gifting to peers. Puzzle sounds for kids of mind. Cube is best-selling product among students. Age wise e-sellers are listing more products for 7+ year category. Surprisingly, it gives a perception that school going kids are encouraging moms to buy online toys for them.

Interestingly, Online seller is targeting everyone!  Nearly, 40k products starting price of Rs.45 to Rs. 45k. Also, some sellers are listing swings of Rs. 3-4 L. Big e-sellers are shaking brands in toys line! 

They are managing thousands of brands with the hundreds of their products. This is becoming a single window experience for brand conscious online buyer. Major toy brands are available with huge product line. 

At top or bottom, you will find here brands showcasing their products, in return, it gives a wide variety of toys to online customers.

Burger King Steps into India !!

From electronics to furniture its fine but now burger are having huge pre-order booking before opening store in India. Burger king India has to open its first store at Select City Walk Mall New Delhi. 

Burger King has received Pre-orders for 1,200 'Whopper' Burgers, even before the launch of its first store in India. The American Burger giant opens its doors in the country at noon, this Sunday, November 9 at New Delhi's Select City Walk Mall.

Burger King India in a tie-up with e-commerce major eBay was offering customers a chance to pre-order their chicken, mutton or vegetarian 'Whopper' burgers at a special promotional flat price of Rs. 128 (inclusive of taxes) between November 3-5.

Facebook page of Burger King Mention "Good news for all the whopper shoppers- We will have a separate Queue for everyone who booked the Whopper on eBay India! See you all there on the 9th!"

Buyers who ordered their burgers on eBay would receive a coupon at their door step via a courier, buyer has to present it at the store to get their burgers. It also offers a free 'Whopper' t-shirt along with their Burger. Such huge Burger buying tendency of online shoppers creates a new scene of future market dynamics. Although McDonald, Pizza Hut, Domino are also offering online offers via different campaigns. 

Would Burger King dominate market in India by using different E-retailers as E-bay? 
Like eBay, other E-sellers will also add a feather to buyer’s online shopping experience as ordering a burger with electronic equipment?

Are E-Shops in line with Indian Social Demography !!

India is State where we can say there is diverse market demography in Rural and Urban economy. Majorly retail market movement depend on its culture traditions events in a rural economy. Whereas weekends, holidays and main festivals in urban.

With an edge observation, you will find Indian retail market pick up high during festive months and even a slump during a non-festive season especially in some rural economies which are strength of Indian economy. While in urban areas weekends gives thrust to shopping domains.

Huge crowd movement in the retail sector during a festive season tends retailer to increase the level of inventories for a short span of time to meet demand. Now question arises how this fluctuated demand can be managed by an Indian online retailer?

Is it productive for Indian electronic retailer to run the banner with Indian festive for a year.As inventory management, would Indian online retailers will go randomly with unproductive results or will plan for inventory mechanism based on Indian retail consumer needs and trends of buyer’s behavior.

No doubt, there is huge scope in Indian market, but we should keep in mind "core buyer" in rural India, which move in market streets mostly in case of festival or event like wedding during particular period of time. While in urban streets, buyer moves in weekends.

Are E-tailors Catching Cat in Net by putting Milk in Bowl?

In India, discussion on online-offline Battle came out after a million day type experimental campaigns.

Technically, one million sale in ten hour is like a spoon in a jug. But at last the process tends the buyer-seller community to have some sweeter and bitter experience. In India, online sale have some limitations of their reach. In metros and metros-connected cities youth handle internet or Smart phone jump for online sales.

They sold out limited youth-related items like Mobile, Laptops, Music console, Youth clothing & accessories. Is it completes the whole Indian trade economy? Indian trade economy goes deep from big goods depot to a shop in streets of mohalla/colony. Indian Corporate has wide distribution network clicking several Depots, C/F agents, Distributors, Whole sellers, Retailers, Ready to move shops.

In India people purchases not only on the bases of loyalty but before that it came relations. If we move in a street having 4 Shops, then buyer prefers to have goods from whom he has better  relations. Distribution/supply channel runs on 8/10 relations based channel partners. 

Are we trying to overlap relations by pampering buyers with Heavy discounts?  For a Short time span its fine but later it becomes a myth.  

To have a long journey, you have to work as buyer wants. Buyer buys on relations then you have to create your relations with buyer. 

Just like in India free government schemes does not work out due to lack of relation between beneficiary and authorities. If you create relations you got sold your products.  India is a country where multi level marketing companies got failed. So, whatever business you do basic thing is customer relations. Relations depend on faith of buyer on online stores. 

That the point coming out; are we considering on relation development or catching cat in net by putting milk in a bowl. Lots of funds can be fetched out from outsiders, but are E-tailors on right side of road? 

Just Dial Plans to be a online Retail Shop its amazing !!

Its Board plans to raise up to Rs.1000 Crore from market. It again Shows  how India's  online business is going to be at peak. Investors are opening their pockets for funding plans of online retailers. 

Specially in case of just Dial its becoming a feather funding, as it has a huge base of Registered Retail Merchants on its online facility. While So many Giants E-tailers are marching on funding for their investment heavily in logistics and warehouse.

Just Dial's plays not only in to products categories but also its Search Plus Facility covering 145,000 Merchants & Offers over 20 services from flowers to booking doctors appointment all services could be connected with mobile from next year.