Aatike Redefining an Idea & Inspiring to Rethink Indian creative E-shops!

When you fuse passion and knowledge, it roots up social start-up to live a life with a spark. It brings sky down to a miracle. Mergers and Partnerships create stories for corporate, but bonds with small artisans make you satisfied with your job of creativity.

Redefining things may seem simple! But redefining an idea is not smoother. It demands strength of mind and attitude.

Aatike! A venture with a belief to achieve. An Idea! which is live on several on-line Shops.  An inspiration to Business geeks. Yes! it’s an India’s wooden toys E-shop Aatike of Bangalore.

AATIKE is a perfect learning concept, to have effective on-line business model for Indian demography. Aatike ruled out for multinational brands of wooden toys by having less than 1 percent of replacements for its object. Having generated occupation for artisans from Saharanpur, Etikoppaka, and Channapatna for wooden toys.  This show how Indian Cottage Industry could be geared up for online business.

Partnership strategy with big players Firstcry, Babyoye, Fabfurnish, Flipkart, Snapdeal, Naaptol, shopclues, Skoolshop, Indiamums, Mebelkart connects the hands of artisans to increase their skills, quality and creativity as the toys demand in online ecosystem increases their opportunities.

Aatike, not only betters the quality of life for the artisans but also provide natural & biodegradable, non-toxic wooden toys for kids. A handmade toy is the major sector of Indian cottage Industry. To upgrade this Industry, it’s a remarkable case study for Indian market analyzers. It defines how to link Indian Cottage Industry with online businesses to gear up Indian artisan prospects.

Although this business faces challenges like availability of non-toxic raw material, un-organized sector, and long duration for returns on capital.  These deterrents move against the flow of business.

In today’s online business ecosystem, the essence is to develop skilled entrepreneurs who can coordinate and drive Indian small business arena with Hi-tech business systems.

Aatike’s founder Sowmya Krishnamurthy, with a management past in telecommunication & experience of 15 years, mobilized the concept to drive an ethical business of handmade wooden toys, making it the simplest case for a skilled social entrepreneur.

Yes, it is a single block of on-line business mechanics which help to develop the whole on-line business ecosystem. Handling a team of five and working on economies is another great aspect of Krishnamurthy’s aptitude.  

Products for wooden toys like Road engine, Fire brigade, Jeep, Road roller, Train, Truck, Tanker, Bus, and Crane are listed with prices which suit all pockets. In several categories like Animals, activity, movements, traditional, wheels and rattles are loaded with dynamically designed wooden toys. Developing & managing over 95 Sku’s and keeping more products in the pipeline is a tremendous job. In a high competition with other plastic product in markets; aatike.com is selling impressively and generating trade.  

Aatike is setting up new symbol of progress of online trade by providing quality toys and is a inspiration for business startups. There is no hurdle that is high, only to move ahead, step by step by giving quality with passion for serving the society.                                                                     

                                                                                                                              Click for Aatike Store.

Dining Table is Gleaming on India’s Giant Furniture E-shops!

Velvety! Pure word, which describe Indian furniture e-shops.  Sliding banners are saying story itself!

For reassess, we go for an object you love most in your family. The dining table assembles you in the morning, and evening. It becomes the witness of your love for dining partners. Not mere a piece of fascinating wood, it absorbs your memories and feeling of your spouse. It awakes about your responsibility, it brought out your attitude towards collectivity.

Now it’s a product listed online for shop. Dining tables with teak, mahogany, and dark walnut finish are mostly in affordable prices running in buyer’s cart of furniture. Dining tables with 6 seats and 4 seats, square and round dining sets are available to make your small kitchen proudly. Extendible and table with storage makes up category more snooping. 4 seated tables with a long bench give better experience and fun to toddler.

Well researched dining tables with their types makes you snowed and resonant you to give a look and philosophy to your dining hall. Furniture selling with symmetry concepts exploits the new way of marketing of furniture. Experts have done lot of hard work for pull together a category list for furniture on e-shops.  

Pricing for variety of dining tables are so concentrated that buyer could not think more about bargains, not to go for any other price comparisons. A well-played strategy for competition in this category used by major upcoming furniture e-shop. Now the scene is not so easy for global furniture giants to escape from cutting edge competition for furniture online business.

Although, looking only for dining table category does not force that all is done well. But more has to be Shout loud for online furniture business in India.  It becomes necessary for furniture online players to align local vendor’s produce to further strengthen flow in this trade.

Hand Bags are glittering online Shops!!

Online shops are working on categories of women handbag excellently. Online product cabinets are shining with high-quality products with all brands. 

Women buy handbags by looking either for brand or price. Sometimes they love to buy online Crafted and Folk handbags without considering any other factor except for design N look of a handbag.

Leather handbags are always in demand, but they have a niche segment. Online handbags are blowing a hard as working or freaking women always need a bag! 
Online shops are targeting women choice and loading handbags in their shopping windows at large. 

Handbag category lists look pretty! 

If one who need low-price folk’s bags then online shops are the favourite place to buy. Thousands of handbags are catering all type of requirement of buyers. Giant e-shops are holding nearly thousands of handbag products with lots of options to fix online buyer on the basis of price, brand, material, color, store and much more which helps buyers for selection. On the higher side of price tags, handbags are available up to Rs.35, 000 on E-shops with cash on delivery facilities.

Is Air Blowing Hard For Ethnic Clothing Online Business?

India is the place where air breezes then it breeze hard mostly in case of product development! Indian ethnic cloth sellers are in Boost mode for marketing their products online.

Huge number of tradition clothing brands goes online; not only this, but also measureless number of small boutiques are shouting on social media with their ethnic products(Sari, Suits, Kurti, Lahenga, Anarkali, Chaples & Accessories).

A ton of competition, making Buyer King! Festive and wedding season fuels buyer need and seller e-shops should be focused on buyer’s eyeballs to sell ethnic clothing online.

Fascinatingly, online shopping is superlative because it facilitate by way of choosing and comparing between a wide range of product and prices of ethnic women dresses. Several brands are selling on more than one online site, depending on prices and discounts which can be compared easily.

Small boutiques are selling their ethnic women dresses via creating groups and communities on social media tools and promoting products online in local places too. Big brands and channel distributors are also promoting these small boutiques and designers to showcase their products online for boosting sales and manage supplies.

Indian ethnic culture is a bit biased from western style, in streets of Indian towns. So, big Indian brand are positive for fusion of local boutiques and buyer corridor.

Several other brands are also coming up with their trendy ethnic products online.

Are E-Shops in line with Indian Social Demography !!

India is State where we can say there is diverse market demography in Rural and Urban economy. Majorly retail market movement depend on its culture traditions events in a rural economy. Whereas weekends, holidays and main festivals in urban.

With an edge observation, you will find Indian retail market pick up high during festive months and even a slump during a non-festive season especially in some rural economies which are strength of Indian economy. While in urban areas weekends gives thrust to shopping domains.

Huge crowd movement in the retail sector during a festive season tends retailer to increase the level of inventories for a short span of time to meet demand. Now question arises how this fluctuated demand can be managed by an Indian online retailer?

Is it productive for Indian electronic retailer to run the banner with Indian festive for a year.As inventory management, would Indian online retailers will go randomly with unproductive results or will plan for inventory mechanism based on Indian retail consumer needs and trends of buyer’s behavior.

No doubt, there is huge scope in Indian market, but we should keep in mind "core buyer" in rural India, which move in market streets mostly in case of festival or event like wedding during particular period of time. While in urban streets, buyer moves in weekends.

Could SaaS E-commerce Evolve BIG ?

An Indian recognizes better an Indian taste. This philosophy is ruling from beginning, Indian economy started from a small car to upcoming Info-tech revolution. It applies!

Software-as-a-Service [SaaS], concept is picking up in Indian online retail Industry. SME implement this concept, to have freedom from a hassle free and tech savvy job of cart management. It is totally a differ approach for e-commerce business. If you will observe the functionality of SaaS is same but with a wide variance Insight.

Evolution of this concept in India is a signal of better customization and services to a remote buyer.

Technology plays a vital role in this concept. SaaS developer’s skills could be a game changer. Technology for competition has its significance. Several startups have improved their ranking via better customer-centric approach.

User-friendly technology, brand management tools, soft pricing, and operation guidance make this an evolving ecosystem in online Industry. For micro [brick and mortar] retail sector SaaS could be used significantly for satellite markets in India. Several leading Indian SaaS platforms are integrating with leading global e-giants which enhance the integration of micro retailer too.

Technology equipped, having cloud-based service providers with security emphasized tools are in play mode. Setting up prospects as dream, is an art of developing partners in this segment. As western philosophy, alignment with social sites is another way of conversion of circle into a buyer’s hub. Indian context it might be futuristic approach or could be affected by consumer behavior for buying process. Showcasing themes or selling themes could not be a better idea till it has some uniqueness with either technology or Interface.

Widely exercised pricing and options are two major issues which radically emphasized by business community. Maintaining high values for business is widely exercised in SaaS ecosystem. Leading players are always transparent and rigid to its policy. Service user is always going to pay extra rather for a snag in the future, which jumbles the business in between.