Aatike Redefining an Idea & Inspiring to Rethink Indian creative E-shops!

When you fuse passion and knowledge, it roots up social start-up to live a life with a spark. It brings sky down to a miracle. Mergers and Partnerships create stories for corporate, but bonds with small artisans make you satisfied with your job of creativity.

Redefining things may seem simple! But redefining an idea is not smoother. It demands strength of mind and attitude.

Aatike! A venture with a belief to achieve. An Idea! which is live on several on-line Shops.  An inspiration to Business geeks. Yes! it’s an India’s wooden toys E-shop Aatike of Bangalore.

AATIKE is a perfect learning concept, to have effective on-line business model for Indian demography. Aatike ruled out for multinational brands of wooden toys by having less than 1 percent of replacements for its object. Having generated occupation for artisans from Saharanpur, Etikoppaka, and Channapatna for wooden toys.  This show how Indian Cottage Industry could be geared up for online business.

Partnership strategy with big players Firstcry, Babyoye, Fabfurnish, Flipkart, Snapdeal, Naaptol, shopclues, Skoolshop, Indiamums, Mebelkart connects the hands of artisans to increase their skills, quality and creativity as the toys demand in online ecosystem increases their opportunities.

Aatike, not only betters the quality of life for the artisans but also provide natural & biodegradable, non-toxic wooden toys for kids. A handmade toy is the major sector of Indian cottage Industry. To upgrade this Industry, it’s a remarkable case study for Indian market analyzers. It defines how to link Indian Cottage Industry with online businesses to gear up Indian artisan prospects.

Although this business faces challenges like availability of non-toxic raw material, un-organized sector, and long duration for returns on capital.  These deterrents move against the flow of business.

In today’s online business ecosystem, the essence is to develop skilled entrepreneurs who can coordinate and drive Indian small business arena with Hi-tech business systems.

Aatike’s founder Sowmya Krishnamurthy, with a management past in telecommunication & experience of 15 years, mobilized the concept to drive an ethical business of handmade wooden toys, making it the simplest case for a skilled social entrepreneur.

Yes, it is a single block of on-line business mechanics which help to develop the whole on-line business ecosystem. Handling a team of five and working on economies is another great aspect of Krishnamurthy’s aptitude.  

Products for wooden toys like Road engine, Fire brigade, Jeep, Road roller, Train, Truck, Tanker, Bus, and Crane are listed with prices which suit all pockets. In several categories like Animals, activity, movements, traditional, wheels and rattles are loaded with dynamically designed wooden toys. Developing & managing over 95 Sku’s and keeping more products in the pipeline is a tremendous job. In a high competition with other plastic product in markets; aatike.com is selling impressively and generating trade.  

Aatike is setting up new symbol of progress of online trade by providing quality toys and is a inspiration for business startups. There is no hurdle that is high, only to move ahead, step by step by giving quality with passion for serving the society.                                                                     

                                                                                                                              Click for Aatike Store.

Indibni Enlighten Its Creative Eshop!

When story of Indian online business is crafted by creative product lines, then there is no way to discontinue India as Brand India. Indibni.com is telling likewise story online.

Design for Life describes that the relationship of design & life is so fixed and natural.

Indibni is a design company which deals in gifting products and branding services, its front face is store; where it tags relation based gifting objects. Started a team of three concurring people, who work out for product design, production, marketing, order process and all nuts & bolt. From ideation & planning to consumption via production is a process which demands lots. Pin to pen it all technically hyper things to manage and make live on board. Creating a charming product is a most typical task for a product developer.

Indibni founder Mr. Nitin Jain says “Indibni.com had limited funds but ambitious trio to reach the heights, so instead starting our own e commerce portal, we approached third party portals/online marketplaces like ebay, amazon, fabfurnish, rediff, indiangiftsportal etc, opened our E-shops and starting selling products”. This approach for E-shops In Indian e commerce system is evolving and new business prospects are rising.

For Indibni the emotions of users are most valuable and it reflects in its products.To give customers the right gifting touch, indibni.com also take care of the packaging of the product. Gift wrap every single product with brown paper and red satin ribbon and add a message which is either given to the buyer for their loved one or by us according to an occasion. Indibni  has feedbacks from customers on their experience with our products, Do surveys for understanding their needs before designing any new range, ask them to review us etc. Indibni’s products are available at giant e shops like ebay.in, ebay.com, amazon.in, amazon.com, Snapdeal, indiangiftsportal, giftingnation, fabfurnish, binocolor, rediff, wahgifts etc.

Indibni’s stockyard is filled with a huge product line. Mother is the one who has brought all of us to this beautiful world, So they have decided to launch first product range on mother in 2013 and the products were a kitchen door sign that says “Mummy Da Dhaba - 24x7 open”, a set of coasters named as “Mummy Ki Zubaani” that says doodh to peena hi padega, saara din phone par lage rehte ho, aane de papa ko and yeh koi waqt hai ghar aaneka , a set of fridge magnet for mom and child in which mom is asking khaane mein kya banau? and the child reply kuch bhi accha sa and a keychain for mummy.

Indibni have launched these products on Mothers’ Day 2013 but throughout the year Indibni was getting orders. Then, in 2014 have designed a range for lovers like magnetic photo frames with clip arts, love postcards, etc., New products on Mothers’ Day, for father we designed a keychain that say “Papa di gaddi”, a set of coaster that says paise kya pedh par lagte hai, gaadi dheere chalaya kar, baap hu main tera, office se aate hue kya lau, gifts for friends where we detail out the types of friends we have like kadka dost, kamina dost, saccha dost, bhukkad dost and more and an exclusive range for siblings where we tried to detail out childhood memories like sharing, fighting, teasing, playing, bonding and studying that generally.

When asked about Indibni strategy of doing business then they show very inspiring and frank attitude. We simply strike words that why Indibni is diversifying into Services like designing and events? They replied “Actually we are not getting diversifying now. Since beginning, we were experimenting to various business models for products but as it require investment, So rather than taking loan from the market I and Ankit decided to take service projects to sustain. Because of the creative background we always have queries from local clients for the services like brand designing, promotional strategies etc. But we were not able to work on the products parallel to the services. Then, Khushbu our friend joined our creative team and mutually our trio designed the face of indibni. With time, we became selective for services projects. Now, we are continuing services for the clients who are associated with us on long term basis. For example, we have a client, whom we provided branding services, then they asked us to design something exclusive for their band as promotional product as well as some strategy/event for positioning it, we did it as complete package, and client too was happy as he was getting one stop solution. This is how we are scaling our products and services related to products in a single direction”.

Now these Creative e shops could be the new symbols for the Indian e commerce platform, the people have vision, they have mind machines and well they know how to generate resources for evolution in this field.                                                                                         Go to Indibni Shop

Dining Table is Gleaming on India’s Giant Furniture E-shops!

Velvety! Pure word, which describe Indian furniture e-shops.  Sliding banners are saying story itself!

For reassess, we go for an object you love most in your family. The dining table assembles you in the morning, and evening. It becomes the witness of your love for dining partners. Not mere a piece of fascinating wood, it absorbs your memories and feeling of your spouse. It awakes about your responsibility, it brought out your attitude towards collectivity.

Now it’s a product listed online for shop. Dining tables with teak, mahogany, and dark walnut finish are mostly in affordable prices running in buyer’s cart of furniture. Dining tables with 6 seats and 4 seats, square and round dining sets are available to make your small kitchen proudly. Extendible and table with storage makes up category more snooping. 4 seated tables with a long bench give better experience and fun to toddler.

Well researched dining tables with their types makes you snowed and resonant you to give a look and philosophy to your dining hall. Furniture selling with symmetry concepts exploits the new way of marketing of furniture. Experts have done lot of hard work for pull together a category list for furniture on e-shops.  

Pricing for variety of dining tables are so concentrated that buyer could not think more about bargains, not to go for any other price comparisons. A well-played strategy for competition in this category used by major upcoming furniture e-shop. Now the scene is not so easy for global furniture giants to escape from cutting edge competition for furniture online business.

Although, looking only for dining table category does not force that all is done well. But more has to be Shout loud for online furniture business in India.  It becomes necessary for furniture online players to align local vendor’s produce to further strengthen flow in this trade.

Miracle! Bake Box E-Shop.

Squeak in your stomach! That’s the perfect time to have a great thing!  

Marvel!  If the thing is a Bake Box, will love it.

A hot bakery e-shop, deliver for you on subscription base. Gourmet is always in search for having special of choice. If every month, you got a new baker of distinguish then it becomes more so sweet!

Naturally, taste always demand change! Bake Box is working on the same trend to renovate online shoppers. Hand selected baker bakes and deliver the fresh bakery and cookies for you as you become online Bake Boxer.

Their scheduled bakers are creating chic bake; they go for an element sourced from Germany, Belgium, France, Turkey, & Holland. Organic planted coffee sourced from Karnataka and avoiding usage of artificial flavors. It costs you little per month! You should visit web-site each month to order your delicious Bake Box. When you are in Delhi or Gurgaon then you will be jovial to find payment option of cash on delivery.

For bakers, Bake Box is amazing as they got featured for a month on Bake Box online. In a Box, the subscriber gets a freshly baked assortment of the baker’s products.

Business of celebrations is expanding online, but it’s a demanding activity. Cakes, chocolates, gifts all are listed online more than thousands of e-shops. Creative selling is the Burning Ball of the day.

Bake Box is not only doing business creatively but also shaking hand with bakers to facilitate their business. Running an online start-up which is creatively attached to offline vendors is the only way to be a successful e-shop venture. Alignments of this kind are favorable for Online industry in the future. 

Tableware are Buzzing Pots of Brand war !

It appears to be that tableware and dining sets are today’s article of “Brand War” on e-shops in kitchen category.

Fascinatingly, you will observe that comprehensive marketing tools are pulled out by e-shops to catch eyeballs of dining & tableware buyer. Not a single out-dated utensil could be layered out on these e-shops.

Even it has been observed that giant online shops are coming under critical competition with some tableware & dining specialist e-shops.

Premium tableware and serving platters are buzzing; if you are in passion with tableware which are fabulous and could furnished your table too, are listed on e-shops. It would be difficult to choose from such loving collection with usability. Buyer could sneak peek in several products image for its usability and look of tableware. You will find more than enough of your serving needs for table. If you click for tea-coffee then not only mug for morning tea, but also you will find crafted cup & kettle to feed your traditional desired look for selves.

Cutlery, spoon, and knife are showcased, which are magnetized for buyer on these specialist e-shops. Mugs for all usage are also listed there. Travel mugs with handle and wooden mugs for beer are also available here. Several decorative mugs and designer mugs, making your search for mug for your tableware end here.

Loose dine-ware for table is listed in categories for buyers to add into tableware cart. Molded and section trays, plates, snack bowls, soup bowl and other colored dine-ware to enrich your table. You will also found butter dishes, sauce boats, and slim or dune platters could be picked from here. Patisserie dome and cream cups for cookies will nourish taste and table too. Pizza and chip and dip white platter, wooden tray, platters with three or five divisions and fruit baskets can be sourced out from here as your tableware.

So, when you go for a tableware then you don’t need to jumble into a crockery showroom. You search your tableware needs on your palm device. Isn’t cool enough!  

Book E-shop's Hip-Hop for Selling Online?

Apart from Hip-Hop of online biz related to books on major e-shops, still resources are underlying with India’s traditional publishers. 

They have full clues about reader’s soft spot. This understanding is tending them to have clean e-shops without any hip-hop displays; which gives a formal approach to displaying books to a sensitive reader. It creates feeling of conviction and fidelity for book e-shop. 

Asia House, exhibiting & selling books on web in a beautiful way! It’s prearranged but attracts reader. NBT, have a separate e-shop to buy online along with a catalog download facility. 

Online readers club, library, discussions (SAMVAD), newsletters, circulars, and events create curiosity among book readers and learners. Yes! These institutions have more attributes than any other Hip-Hop books e-shops. In India, books never a mundane product to sale! 

Because of straightforwardness and awareness of reader's is always attached. Yes, discounts have its own role but it is slender to the textbooks where corporatization bubbles competition. If you will observe, discounts can be a tool for primary and secondary educational books. But not for higher education, there is awareness factor working in buying process.

Thing coming out is, we should plan socializing book buying process. In Hip-Hop season of shopping, it might be thorny to absorb this. What the reason, that our big earliest Indian publishers are designing “Book E-shops” with a community tool & formal touch-up?  

They have better insight because they are at this point, in bookstores from decades. Photo brushing could go ahead to attract eyeball, but not enough to generate leisure activity among readers. 

Are online footwear shops signaling Snag in future?

Imagine! all footwear designs sync into your screen to choose between thousands of products listed by only few e-sellers. Does it cause an anxiety to have or not to have? 

But wait! Discounts play the role to stay at showcase windows on your electronic screen. 

Footwear shops are listing a hundred of products within several categories on giant online e-shops of India. Confusing status of online footwear buying process could lead to a snag into the online footwear business.

Footwear Industry has a bulky demand, but it is trending, as online retailers are having hush-hush market strategy, and to remain in Industry at the top is the priority rather facilitate buyer to have quality footwear products. 

Sellers have to be conscious about what the taste of Buyer has? You must list on the basis of quality and price competitiveness. Only Discount could not be the Mantra of becoming king of online footwear business.

Few of those multi-brand online shops are performing well, although they have a high range of footwear products but by keeping controlled brand options, they are fascinating buyer for buying footwears online.

It’s just like a game between a branded footwear showroom verses wheel shop with full of discounted footwears on mall road. Online Industry is in just launching phase. So e-sellers should avoid such strategy to remain in a game for a long run. Development of such environment could lead to snag.

What Next for Sports Product E-shops, Globally !!

In India, offline Sports goods industry consists of nearly 3000 manufacturing units while 130 exports units, mostly in two north states one is in Uttar Pradesh and in Punjab. Ludhiana and Meerut are main sports goods-producing cities in these 2 states.

Indian sports goods have good credibility in International market. Our skilled labor for manufacturing goods has greater scope to get better employment opportunity in this sector. Provided it get flourished with the help of technology. 

Better marketing and online trading exposure to this industry could place Indian sports goods globally. The industry exports nearly 60 per cent of its total output to sports-loving people the world over. This makes it feasible to retail products online globally via major E-portals.

Presently, online sports market has a lot of to expand. In India, Multi-trade concept is critical task to be a success. Generally exclusive product line makes better business; sports equipment industry can play a vital role to fuel exclusive online facility to sell sports goods globally. 

As upcoming furniture industry is grooming for trend in online business, similarly sports industry should have big online presence to show Indian footprint in this sector. This sector could provide products globally online as UK, USA & Australia are major buyers of sports goods from India.

As electronic retail sector is in run mode, why Indian Multi-billion sports goods manufacturing industry leave it behind to sell products online globally? 

Is “Imitation jewellery” Hot product Online?

To attract eyeballs with the dazzling looks and designs “Jewellery” is Hot product Online!

Online shopping is emerging a process to have expensive &  pocket suited imitation jewellery.

It is simple and attractive to visit online web page full of products deals and accessories ranging from economical to high categories like earrings, necklaces, pendants, pendant sets, rings bracelets, anklets nose pins, chains, cufflinks and  hair accessories and so on. Several portals are flashing  imitated jewellery, are the major player in this field.

Vertically Industry has different arena as major jewel merchants are keeping themselves away from online  competition. It is becoming an open field for multi-product Electronic retailer.Several e-retail sites are selling with attractive pricing with various seasonal offers and at bumper Discounts.

Many startups to launch online imitated jewellery are fixing their banners. Funding and efficiency are basic hurdles in this business. People are rapidly shifting to imitated Jewellery as it is within their purchasing power.

A study extracts college students are main online Jewellery buyers. The imitation jewellery market, which is about Rs 10,000 crore in India presently, is expected to touch Rs 15,000 crore by 2015 because of  growing demand and popularity. Artificial jewellery provides a wide range of variety to choose from ranging in different segments of prices.

It’s fun to wear and is popular among all age groups of women. As the traditional gold and diamond jewellery  not lost its significance but still imitated jewellery is the choice of the hour. The trend of artificial jewellery shoots up not just because it is inexpensive but is having a huge variety of designs and colours as well.

You must take care of material used for making jewellery while buying it online. Price is your choice what you want spend on design's creativity.

Could SaaS E-commerce Evolve BIG ?

An Indian recognizes better an Indian taste. This philosophy is ruling from beginning, Indian economy started from a small car to upcoming Info-tech revolution. It applies!

Software-as-a-Service [SaaS], concept is picking up in Indian online retail Industry. SME implement this concept, to have freedom from a hassle free and tech savvy job of cart management. It is totally a differ approach for e-commerce business. If you will observe the functionality of SaaS is same but with a wide variance Insight.

Evolution of this concept in India is a signal of better customization and services to a remote buyer.

Technology plays a vital role in this concept. SaaS developer’s skills could be a game changer. Technology for competition has its significance. Several startups have improved their ranking via better customer-centric approach.

User-friendly technology, brand management tools, soft pricing, and operation guidance make this an evolving ecosystem in online Industry. For micro [brick and mortar] retail sector SaaS could be used significantly for satellite markets in India. Several leading Indian SaaS platforms are integrating with leading global e-giants which enhance the integration of micro retailer too.

Technology equipped, having cloud-based service providers with security emphasized tools are in play mode. Setting up prospects as dream, is an art of developing partners in this segment. As western philosophy, alignment with social sites is another way of conversion of circle into a buyer’s hub. Indian context it might be futuristic approach or could be affected by consumer behavior for buying process. Showcasing themes or selling themes could not be a better idea till it has some uniqueness with either technology or Interface.

Widely exercised pricing and options are two major issues which radically emphasized by business community. Maintaining high values for business is widely exercised in SaaS ecosystem. Leading players are always transparent and rigid to its policy. Service user is always going to pay extra rather for a snag in the future, which jumbles the business in between.

Are E-tailors Catching Cat in Net by putting Milk in Bowl?

In India, discussion on online-offline Battle came out after a million day type experimental campaigns.

Technically, one million sale in ten hour is like a spoon in a jug. But at last the process tends the buyer-seller community to have some sweeter and bitter experience. In India, online sale have some limitations of their reach. In metros and metros-connected cities youth handle internet or Smart phone jump for online sales.

They sold out limited youth-related items like Mobile, Laptops, Music console, Youth clothing & accessories. Is it completes the whole Indian trade economy? Indian trade economy goes deep from big goods depot to a shop in streets of mohalla/colony. Indian Corporate has wide distribution network clicking several Depots, C/F agents, Distributors, Whole sellers, Retailers, Ready to move shops.

In India people purchases not only on the bases of loyalty but before that it came relations. If we move in a street having 4 Shops, then buyer prefers to have goods from whom he has better  relations. Distribution/supply channel runs on 8/10 relations based channel partners. 

Are we trying to overlap relations by pampering buyers with Heavy discounts?  For a Short time span its fine but later it becomes a myth.  

To have a long journey, you have to work as buyer wants. Buyer buys on relations then you have to create your relations with buyer. 

Just like in India free government schemes does not work out due to lack of relation between beneficiary and authorities. If you create relations you got sold your products.  India is a country where multi level marketing companies got failed. So, whatever business you do basic thing is customer relations. Relations depend on faith of buyer on online stores. 

That the point coming out; are we considering on relation development or catching cat in net by putting milk in a bowl. Lots of funds can be fetched out from outsiders, but are E-tailors on right side of road? 

Just Dial Plans to be a online Retail Shop its amazing !!

Its Board plans to raise up to Rs.1000 Crore from market. It again Shows  how India's  online business is going to be at peak. Investors are opening their pockets for funding plans of online retailers. 

Specially in case of just Dial its becoming a feather funding, as it has a huge base of Registered Retail Merchants on its online facility. While So many Giants E-tailers are marching on funding for their investment heavily in logistics and warehouse.

Just Dial's plays not only in to products categories but also its Search Plus Facility covering 145,000 Merchants & Offers over 20 services from flowers to booking doctors appointment all services could be connected with mobile from next year.