Aatike Redefining an Idea & Inspiring to Rethink Indian creative E-shops!

When you fuse passion and knowledge, it roots up social start-up to live a life with a spark. It brings sky down to a miracle. Mergers and Partnerships create stories for corporate, but bonds with small artisans make you satisfied with your job of creativity.

Redefining things may seem simple! But redefining an idea is not smoother. It demands strength of mind and attitude.

Aatike! A venture with a belief to achieve. An Idea! which is live on several on-line Shops.  An inspiration to Business geeks. Yes! it’s an India’s wooden toys E-shop Aatike of Bangalore.

AATIKE is a perfect learning concept, to have effective on-line business model for Indian demography. Aatike ruled out for multinational brands of wooden toys by having less than 1 percent of replacements for its object. Having generated occupation for artisans from Saharanpur, Etikoppaka, and Channapatna for wooden toys.  This show how Indian Cottage Industry could be geared up for online business.

Partnership strategy with big players Firstcry, Babyoye, Fabfurnish, Flipkart, Snapdeal, Naaptol, shopclues, Skoolshop, Indiamums, Mebelkart connects the hands of artisans to increase their skills, quality and creativity as the toys demand in online ecosystem increases their opportunities.

Aatike, not only betters the quality of life for the artisans but also provide natural & biodegradable, non-toxic wooden toys for kids. A handmade toy is the major sector of Indian cottage Industry. To upgrade this Industry, it’s a remarkable case study for Indian market analyzers. It defines how to link Indian Cottage Industry with online businesses to gear up Indian artisan prospects.

Although this business faces challenges like availability of non-toxic raw material, un-organized sector, and long duration for returns on capital.  These deterrents move against the flow of business.

In today’s online business ecosystem, the essence is to develop skilled entrepreneurs who can coordinate and drive Indian small business arena with Hi-tech business systems.

Aatike’s founder Sowmya Krishnamurthy, with a management past in telecommunication & experience of 15 years, mobilized the concept to drive an ethical business of handmade wooden toys, making it the simplest case for a skilled social entrepreneur.

Yes, it is a single block of on-line business mechanics which help to develop the whole on-line business ecosystem. Handling a team of five and working on economies is another great aspect of Krishnamurthy’s aptitude.  

Products for wooden toys like Road engine, Fire brigade, Jeep, Road roller, Train, Truck, Tanker, Bus, and Crane are listed with prices which suit all pockets. In several categories like Animals, activity, movements, traditional, wheels and rattles are loaded with dynamically designed wooden toys. Developing & managing over 95 Sku’s and keeping more products in the pipeline is a tremendous job. In a high competition with other plastic product in markets; aatike.com is selling impressively and generating trade.  

Aatike is setting up new symbol of progress of online trade by providing quality toys and is a inspiration for business startups. There is no hurdle that is high, only to move ahead, step by step by giving quality with passion for serving the society.                                                                     

                                                                                                                              Click for Aatike Store.

Are Folk E-shops Stepping Stones of Indian E-commerce?

Folks have their own a detach-world on this globe. Have you ever gaze into their adoration for fashion. It is not to redirect you towards them, but only the feel like that which matters for you most.

Not only one or two, but nearly twenty brands are making this happen for you in India. Speaking about Binocolor.com endeavor to bring all those concurring brands together. Socially, spinning and weaving were two jobs in early Indian society. Still it is a need of the day in terms of tech human too.

Binocolor.com is doing same online. Along with folk attitude, it is digging out business from a multi-brand online platform. Assorting several brands and keeping them in line for better business is a challenge for the day. A consistency of binocolor team shortened this challenge. Inbuilt stores are giving pace to binocolor's business. From apparels to cushion & accessories to magnets all are listed here.

Products like apparels of NeilDANTAS (super graphics), home decor products like cushion and art prints of  Fatfatiya, beautiful paper clips, bookmarks, designer puzzle coasters of Kya Cheez Hai, paper products including do it yourself for all ages of Sky Goodies, and designer footwear from Shoe-U causes plenty of folk excitement during shopping on here. India needs to scrub all folk together as it holds a capacity to engage the whole world.

Ethnic overlapping westerns! It is turning true in the case of India. All states have own culture, fashion and traditions which make India a typical diverse state for E-commerce.

This demography brought vast variety of products into markets from every each corner of the nation. It causes curiosity among buyer; imitation jewelry is most adoring product of this kind as it is poles apart in different states. Creative talent is nut and bolt of affair which make viability for online shop. 

Burger King Steps into India !!

From electronics to furniture its fine but now burger are having huge pre-order booking before opening store in India. Burger king India has to open its first store at Select City Walk Mall New Delhi. 

Burger King has received Pre-orders for 1,200 'Whopper' Burgers, even before the launch of its first store in India. The American Burger giant opens its doors in the country at noon, this Sunday, November 9 at New Delhi's Select City Walk Mall.

Burger King India in a tie-up with e-commerce major eBay was offering customers a chance to pre-order their chicken, mutton or vegetarian 'Whopper' burgers at a special promotional flat price of Rs. 128 (inclusive of taxes) between November 3-5.

Facebook page of Burger King Mention "Good news for all the whopper shoppers- We will have a separate Queue for everyone who booked the Whopper on eBay India! See you all there on the 9th!"

Buyers who ordered their burgers on eBay would receive a coupon at their door step via a courier, buyer has to present it at the store to get their burgers. It also offers a free 'Whopper' t-shirt along with their Burger. Such huge Burger buying tendency of online shoppers creates a new scene of future market dynamics. Although McDonald, Pizza Hut, Domino are also offering online offers via different campaigns. 

Would Burger King dominate market in India by using different E-retailers as E-bay? 
Like eBay, other E-sellers will also add a feather to buyer’s online shopping experience as ordering a burger with electronic equipment?

Could SaaS E-commerce Evolve BIG ?

An Indian recognizes better an Indian taste. This philosophy is ruling from beginning, Indian economy started from a small car to upcoming Info-tech revolution. It applies!

Software-as-a-Service [SaaS], concept is picking up in Indian online retail Industry. SME implement this concept, to have freedom from a hassle free and tech savvy job of cart management. It is totally a differ approach for e-commerce business. If you will observe the functionality of SaaS is same but with a wide variance Insight.

Evolution of this concept in India is a signal of better customization and services to a remote buyer.

Technology plays a vital role in this concept. SaaS developer’s skills could be a game changer. Technology for competition has its significance. Several startups have improved their ranking via better customer-centric approach.

User-friendly technology, brand management tools, soft pricing, and operation guidance make this an evolving ecosystem in online Industry. For micro [brick and mortar] retail sector SaaS could be used significantly for satellite markets in India. Several leading Indian SaaS platforms are integrating with leading global e-giants which enhance the integration of micro retailer too.

Technology equipped, having cloud-based service providers with security emphasized tools are in play mode. Setting up prospects as dream, is an art of developing partners in this segment. As western philosophy, alignment with social sites is another way of conversion of circle into a buyer’s hub. Indian context it might be futuristic approach or could be affected by consumer behavior for buying process. Showcasing themes or selling themes could not be a better idea till it has some uniqueness with either technology or Interface.

Widely exercised pricing and options are two major issues which radically emphasized by business community. Maintaining high values for business is widely exercised in SaaS ecosystem. Leading players are always transparent and rigid to its policy. Service user is always going to pay extra rather for a snag in the future, which jumbles the business in between.