Amazing its Amazon!! It is true, as it follows the amazing strategy
to go with Indian shoppers. Penetrate market via a reference cum sale based
tool Junglee, it will not be wrong if we will say it a Hi Tech product classified
generating leads to its parent company and other online players along with local
sellers.
It is a better competitive threat
to existing online classifieds. "Start Here, Shop Anywhere” is big strategy
to run online market dynamics. It touches the root of Indian buyer behavior. A
minor promotion of this service via junglee could bend online market trend
towards Amazon's Billboard.On observing you will feel amazing
as If you want to have a small thing like 16 GB HP pen drive then junglee gives
you 6 options with 6 different prices and along choice to buy from seller’s
site of best option.
Moreover you will find related options listed
by verified local sellers based on locations along with their contact numbers
with get availability information. If you want to have a tablet by apple you
find 5 online sellers along with more numbers of Sellers near your location along
with call and SMS facility to know the availability.
In case of Sofa Furnishings you
will find major online players where they have different products with different
prices so a comparison might not be possible in this case they are offering
list of more than 200 local best furniture sellers along with address, phone
number and SMS Facility for future follow on.
Buyer has something amazing to
navigate on each product detail page. It shows how Amazon's strategy is going to
play a big role to reach customer via Junglee.
Strategy to promote other's
offers and huge spending on online infrastructure facility creation could bring
big rewards for Amazon India.